Featured in Humans of Griffith
Thank you to Griffith International for sharing my story in Humans of Griffith, a weekly newsletter that shares a selection of Griffith International stories, raw
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Mindful Marketing
Cultural Heritage Branding
While at IKEA today, one of their in-store poster caught my attention.🧐It told the story of craftspeople from the central part of 🇸🇪 Sweden, Dalarna.
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Understanding Your Customer’s Decision Making Journey
We focus today on the first step of the customer decision making process – unpacking the underlying motivation for the purchase. 🛍There are several reasons
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