News & Insights

Mindful Marketing: The Benefits of Being Present and Purposeful in Your Marketing Efforts

Have you ever found yourself scrolling through social media, mindlessly consuming content without really paying attention to what you’re seeing? Or perhaps you’ve been so

Featured in Humans of Griffith

Thank you to Griffith International for sharing my story in Humans of Griffith, a weekly newsletter that shares a selection of Griffith International stories, raw

Cultural Heritage Branding

While at IKEA today, one of their in-store poster caught my attention.🧐It told the story of craftspeople from the central part of 🇸🇪 Sweden, Dalarna.

Understanding Your Customer’s Decision Making Journey

We focus today on the first step of the customer decision making process – unpacking the underlying motivation for the purchase. 🛍There are several reasons